So I was watching Dr. Phil recently, and he had on John Edwards (psychic medium) and another psychic on his show (which he never does), and Phil asked them their predictions for 2012. John Edwards stated he preferred the term "projection" and said "the projection that I see, specifically as a culture, is a lot of tearing down of institutions and the breakdown of current models that are not working."
My first thought: the veterinary (school)/pet food company relationship.