Hmm. Nice in theory. I've had a look at their recipes. A lot of ...smoke screening in the ingredients list.
For instance this:
Multi-Vitamin & Mineral Blend
JFFD Nutrient Blend is formulated specifically for each recipe to meet NRC RA recommendations. The blend is compounded from 100% human grade nutraceuticals regulated by the FDA.
Nutraceuticals regulated by the FDA? What does that mean exactly? Not much is my guess. A vitamin mineral mix of manmade chemicals probably from China, stamped by the FDA. Big deal.
They are mighty potato and rice heavy too.
Still..I guess it's better than kibble. ANYTHING is better than kibble.