Aren't these the "better" foods?
Only because they advertise themselves as such. Their trademark is "Biologically appropriate" which of course is ridiculous if you know anything about what carnivores need to eat to thrive.
They use words like "made with raw meat". Sure, but by the time the kibble has been triple processed the meat isn't raw is it?
It's pure marketing and many people fall for it.
Heck there are still people defending Evangers.