I didn't read the article, don't have to, m-o-l, can sum it up in one word, money.
I propose this, what if, we did a survey/poll, to ask, consumers, why, they feed the foodies they do, why did they pick, that particular brand. I guess we can start with the various kitty boards, but I would like to find a way, to reach the consumer, who buys in the grocery store, or even pet store, any ideas?
Who wants to volunteer, to put the poll on catsfur? Not Bump, his final bath, he is going out in massive fireworks, m-o-l, and he is going to pick the time and subject.
flashbang