Sorry, but I heard nails down a blackboard when I read this:
poured on kibble for a little extra moisture
Though the idea of using it to rehydrate something is clever. That said, I didn't get to look at the ingredients (my internet's being annoying), but I would rather just make my own bone broth than buy something "pre-made." It's not that hard. (And for me to say that, me, who has really minimal culinary skills, that's saying something!)