Author Topic: HOW is this "raw?"  (Read 575 times)

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Offline Pookie

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HOW is this "raw?"
« on: August 03, 2017, 10:08:29 AM »
https://www.stellaandchewys.com/dog-food/raw-coated-kibble/

Quote
Raw Coated Baked Kibble

Each high-protein, grain-free offering starts with responsibly sourced animal proteins (cage-free poultry, grass-fed beef, and wild-caught fish). Next, we gently bake our kibble resulting in a less processed, more nutritional kibble. Finally, each and every piece is coated with our own special raw goodness! The result is a special combination of pure raw nutrition and great taste that dogs are wild about!

Um, if it's baked, gently or other-wise, then it's NOT raw!!!   bangshead bangshead bangshead

And another one:

https://www.stellaandchewys.com/dog-food/raw-blend-kibble

Quote
Raw Blend Baked Kibble

Our Raw Blend recipes deliver a unique combination of protein-rich, grain-free baked kibble coated with our irresistible freeze-dried raw with the addition of whole pieces of freeze-dried meat mixed in! A great tasting and convenient high-protein diet to fuel your pet’s wild side.

Verrrry disappointed to see Stella & Chewy's pulling the same nonsense as the PFI with their marketing.  "Let's tell the consumer it's 'raw' even though we're baking (processing) it."   >:D
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Offline DeeDee

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Re: HOW is this "raw?"
« Reply #1 on: August 03, 2017, 10:33:34 AM »
It's kind of like all those Instinct ads I keep on seeing--"The Raw Brand."

Yeah. Right. Look at all these photos:

https://www.instinctpetfood.com/raw-starts-here/start-feeding-raw


"A BETTER WAY TO FEED KIBBLE--Grain-free, nutrient-rich food that puts more of the pure, real nutrition of raw into every bowl."

Want to get really sick at your stomach at the marketing ploys?

https://www.instinctpetfood.com/cats/raw-boost
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Offline Middle Child

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Re: HOW is this "raw?"
« Reply #2 on: August 03, 2017, 04:40:35 PM »
It isn't.  I accosted them about this when the product first came out.  They said they're doing this because "any raw is better than none" and it will "help kibble feeders make the transition to raw".

http://parenting-furkids.com/index.php?topic=5033.0

Sell out.  I would not use their products and I no longer recommend them either.  They are not to be trusted.

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