Author Topic: Blue Buffalo Agrees to Pay $32 Million in Settlement  (Read 1095 times)

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Offline DeeDee

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Blue Buffalo Agrees to Pay $32 Million in Settlement
« on: December 14, 2015, 10:53:21 AM »
Blue Buffalo Agrees to Pay $32 Million in Settlement

http://truthaboutpetfood.com/blue-buffalo-agrees-to-pay-32-million-in-settlement/

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The Blue Buffalo pet food company has entered into a settlement agreement in the consumer class action lawsuit brought against them (basically a false advertising lawsuit). This settlement is the largest in history, $8 million larger than the 2007 pet food recall settlement and $25.5 million larger than the 2014 Purina jerky treat settlement.

In an agreement where Blue Buffalo admits no wrong doing, the pet food company has agreed to a $32 million dollar settlement to “eliminate the uncertainties, burden and expense of further litigation.” The consumer lawsuit claimed “that certain Blue Buffalo products were not consistent with the ‘True Blue Promise’”. The amount that each class member receives will depend on the total amount of Blue Buffalo products purchased.

No pets became ill, and no pets died due to Blue Buffalo products containing by-product meal instead of chicken meal (to my knowledge). This lawsuit is (basically) reimbursement to consumers who trusted the brand was by-product free – when it was discovered some of the Blue Buffalo pet foods did indeed contain by-products.
"In order to really enjoy a dog, one doesn't merely try to train him to be semihuman. The point of it is to open oneself to the possibility of becoming partly a dog." Edward Hoagland
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Offline Lola

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Re: Blue Buffalo Agrees to Pay $32 Million in Settlement
« Reply #1 on: December 14, 2015, 02:09:10 PM »
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It appears that Wilbur Ellis did sell Blue the wrong ingredient, but…what financial responsibility do you believe Blue Buffalo should bear solely themselves in this situation? Whose ultimate responsibility is it for the final products that consumers purchase (the ingredient providers or the pet food manufacturer or both)?

Interesting...
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Offline DeeDee

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An Update~~Re: Blue Buffalo Agrees to Pay $32 Million in Settlement
« Reply #2 on: December 15, 2015, 02:03:14 PM »
An update on it:

Blue Buffalo Says Supplier Defrauded Other Pet Food Makers

http://www.law360.com/articles/737225

Law360, New York (December 14, 2015, 1:53 PM ET) -- Blue Buffalo asked a Missouri federal court to order its supplier, Wilbur-Ellis, to produce documents the kibble company said would show it duped other major pet food clients with the same allegedly adulterated ingredients that led rival Purina to sue Blue Buffalo for false advertising.

Purina has accused Blue Buffalo of lying on its packaging about not containing poultry byproduct meal, corn or soy proteins, or artificial preservatives. (Credit: Law360) The company asked the court on Friday to compel Wilbur-Ellis Co. to give up documents from...
"In order to really enjoy a dog, one doesn't merely try to train him to be semihuman. The point of it is to open oneself to the possibility of becoming partly a dog." Edward Hoagland
"Thorns may hurt you, men desert you, sunlight turn to fog; but you're never friendless ever, if you have a dog."

Offline Lola

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Re: Blue Buffalo Agrees to Pay $32 Million in Settlement
« Reply #3 on: December 15, 2015, 06:16:48 PM »
I'm not a fan of BB, but it seems Wilbur-Ellis SHOULD be held responsible. 

Also, Purina (the ultimate SLIME of the PFI) suing ANYONE is almost laughable.  IMHO 
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