Free FedEx Shipping, if your order is $59.00 or more. That is EASY for me to do.
I don't normally email companies very often. I have emailed them a few times. Once about an order and another time to inquire if they would be carrying a specific product. BOTH times, their responses were SREAMING quick and VERY friendly. Nothing against form letter responses, I understand why many companies use them, but their responses didn't seem that way at all. Very personable.
Shipping is very speedy as well.
I don't use their auto-ship, 'cuz I don't order the same thing every time.
After 4 orders, I'm definitely impressed.