Yes. Of course I'm watching Westminster as usual. Well here's Purina's new hook. I can't find it online, but once I do, I'll post it.
Little girl, dog bowl, and dog with kibble in bowl, and kibble surrounding them on the floor. Little girl touching kibbles and giggling. The hook at the end?
"Every bag safe."
Now see, in our house, that kid would have had their butt swatted for picking at the eating dog and getting the dog's food all over the floor. Today's parenting? Let the kids wallow around in anything and everything because nothing is nasty.
Edit: Not a dog bowl, a measuring cup, and not "Every bag safe." It's, "Every BITE safe."