I just have a second for now, BUT, Natures Variety, is an investment of Catterton Partners, the same company that leveraged Wellness and then sold it to Berwind at a Huge profit.
Catterton Partners, read their company website, Catterton is also investing big in Veterinarian services and accreditation
http://www.cpequity.com/I contacted Natures Variety over a month ago and asked about their relationship with Catterton Partners (to let them both know that some of us are catching on, and that we are paying attention) and asked how has it or will it change their business model. It won't affect Natures Variety way of doing business, I was assured. (Not a direct quote, I'd have to look for the e-mail)
Sorry if this info has already been posted, but I'm just finishing up a special project and can't wait to get over here to PFK.
I have so many avenues I want to explore, but I knew other forums were not ready to make a quantum leap to that level of scrutiny and research. A quick look at the threads/topics and there they are!
Who owns the "pet" forums, how do they use data collected to sell pet food more skillfully?
How long does it take a representative of pet food to "find" and then follow you around the internet from cat site to cat site, when you are not a fan of their brand? And what repetitive remarks do they post right behind you? I promise to keep it clean here and incognito.
I'll hunt elsewhere.
The intrigue is palpable, I hope every one here is "o.k.