Didn't read the link, because the quote was enough to make me cringe. My (snarky) commentary, for whatever it's worth . . . (please interpret the ? as my way of saying: WTH [are they thinking]?)
“lab-created proteins”
Excuse me?
cellular agriculture
"Koji, a fungus, is the Japanese version of baker’s yeast."
a FUNGUS?!?!?!
It grows rapidly inside tanks, along with sugar and nutrients
Sugar?
Sugar? As if we don't have enough diabetic pets out there?
Because koji is widely consumed by humans, it already has a GRAS (Generally Recognized As Safe) designation.
Just because it has a "designation" doesn't mean it's safe. Wait 20-40 years and let's see how people are doing who eat that stuff.
The result is a plant-based protein with a close match to eggs or animal-based meat.
Uh huh. Close, but no cigar.
The Wild Earth website states “Wild Earth is challenging the status quo with cultured protein that’s safe and sustainable.
No, you're challenging Nature. And it will backfire. Badly. Unfortunately, the pets fed this "food" will pay the price, as will their pet parents.
We developed a novel way to deliver high protein, comparable to other animal derived protein sources, and in many cases even superior.
You gotta be kidding me. Do they actually believe their own b.s.? (that's rhetorical)
We are creating the next generation of pet food to perfectly match your pets’ nutritional needs, and that is better for all animals, people, and the planet.“
No, it's not. Nature knows what's best for animals (people and the planet), and it's not some Frankenstein fungus grown in tanks that resembles (in their mind anyway) meat.
Nope, Nope, Nope. Just ALL the nopes!
Right there with ya, Dee. H-LL no!