Yes, but it's the slogan that is going to stick. And people will believe it. And quote it as truth. It just annoys the heck out of me, these pet food companies. The only reason I saw it was because it was an ad on a pet finder page. The only reason I was on pet finder was because I had read and was following up on a horrible but all too common story about a cat who had her toes cut off, then was dumped by her family when they had a baby.
Sometimes it's hard to find ANY good in the world.