Author Topic: Halo advised to stop certain petfood advertisement claims  (Read 1203 times)

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Offline Lola

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Halo advised to stop certain petfood advertisement claims
« on: March 10, 2012, 03:52:02 AM »
Quote
National Advertising Division recommends Halo, Purely for Pets discontinue claims after challenge from Hill's Pet Nutrition
Release Date: Friday, February 17, 2012 Comments(0)
The National Advertising Division of the Council of Better Business Bureaus has recommended that petfood manufacturer Halo, Purely for Pets modify or discontinue certain Internet advertising claims that state or suggest competing petfoods are unsafe, unhealthy or made with unsafe ingredients.

Competing petfood manufacturer Hill's Pet Nutrition challenged Halo’s advertising claims before the National Advertising Division. Challenges included Halo's claims that chicken meal and other petfood ingredients used in competing products are not as high of quality as its own ingredients, and claims that competing petfoods should not be fed to pets because they are not of human grade.

In its decision, the National Advertising Division said that, contrary to the arguments of advertiser Halo, a specific competitor does not need to be identified in a claim for it to be considered comparative to a competitor. The decision also said that as the advertiser, Halo is responsible for all reasonable interpretations of its claims. The National Advertising Division said Halo voluntarily agreed to discontinue the claims challenged, and the group warned Halo of any such future claims.
http://www.petfoodindustry.com/News/Halo_advised_to_stop_certain_petfood_advertisement_claims.html

Hill's challenged Halo's claims...go figure.  Hill's shouldn't be allowed to use the terms "Pet Nutrition."  
Off the top of my head...TP companies make comparisons without naming names.  Car insurance companies also.
« Last Edit: March 10, 2012, 03:56:24 AM by Lola »
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Offline CarnivorousCritter

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Re: Halo advised to stop certain petfood advertisement claims
« Reply #1 on: March 10, 2012, 07:48:38 AM »
There are NO rules when it comes to the PFI (their "owners" actually -- the biggest advertsiers and funders.)

ANY smaller company will get squashed like an ant whether they're telling the truth, lying, or not saying anything. Their only crime is merely existing.

 @ Hills and their "prescription" poison that don't have Medicine, as "prescription" most strongly implies.   >:(

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