Yeah, what a crock, eh? There are a few in the UK forum I frequent who use that RC garbage. These pet food manufactures will capitalize on anything. You can't the people who "swear by" those foods either, that while diet does play a very large role in behavior, if you feed your cat what he was meant to eat, eliminating grains and sugar, and al the other fillers, you'll find you have a much happier cat. Then if he still needs help, you can use Rescue Remedy or Zyklene (zyklene is big in the UK)
Nope, nope "This food works and my cat needs it".
Sure, until al the other health problems start, then, some will begin to understand their mistake, but most will just run through the alphabet of those so called foods to "fix" the newer problems that were created by poor diet in the first place..
Someone with a raw fed IBD cat and a new kitten was starting raw right off the bat for the kitten. The vet told this person she should feed the kitten "grocery store dry food so when she's older and needs a prescription diet she'll already be used to it".
Vets are the bad guys in this outrage because they are the ones who push the food. Profit before health has replaced "Do No Harm".