http://www.murrfoods.com/healthy-nutrition/for-catsTHE STORY OF MURR
Murr was established in spring 2008, in Sudavik, a small fishing village on the far northwest coast of Iceland. The idea for Murr dates back to 2003, when the founders, among them -- a doctor of animal physiology, a doctor of animal nutrition, and veterinarians -- discussed the unique opportunity, created by the availability of high-quality raw material, to introduce top-of-the-line pet food based exclusively on the nutritional needs of the animal. The name Murr popped into one of the founder’s head as he was driving in the beautiful landscape of the West Fjords in Iceland. It means “to purr!”
Just as Iceland is known for it’s pure nature, geothermal energy, great rivers and waterfalls, Murr exemplifies a truly sustainable Icelandic company. We simply do not run anything in our factory on diesel or contaminating substances. We use electricity that is completely green and all our processes put nature first. Ethical sourcing, formulation, and green operation are the foundation of the brand. We also have 100% traceability of all materials in and out of our production facility to ensure cleanliness, food safety and minimal waste.
OUR PEOPLE
The Icelandic lamb is ecological. It lives all its life in the Icelandic highland wilderness, making its genetic makeup and taste unique. The lambs are only brought back to their home once a year, and are otherwise living as they were intended, in the hills of Iceland.
What’s more, the import of farm animals to Iceland has been prohibited, since the time of settlement of Iceland by the Vikings around year 900 AD. And, the import of feed for livestock is strictly regulated and almost impossible. In other words, Iceland is mad cow and bovine leukemia disease free making the raw materials for MURR pure.
Taking it a step further, to ensure the best for your dog or cat, raw materials suppliers undergo a strict validation and discriminating review process before partnering with MURR. All MURR’s raw materials are selected based on their nutritional composition and manufactured within FDA and EU standards and regulations. For food safety’s sake, we can trace each and every package back to the origin of raw material and suppliers, knowing each exact animal that provided the meat for each envelop.
Murr Pure Icelandic Lamb Formula for the Growing CatDescription:
They grow up so fast and those at Murr are well-aware of this! That’s why there’s Murr Pure Icelandic Lamb Formula for the Growing Cat! It’s an awesome balance of taste and nutrition that accommodates the rapid growth and health of your prancing, purring ball of fur! Murr Pure Icelandic Lamb Formula for the Growing Cat contains all those oh-so-important nutrients like fatty acids, proteins, niacin and taurine to keep your young feline in tip-top shape as he/she grows up!
Benefits:
For kittens and young cats
Nutrient-rich lamb organs, tissues and meats
Balance of nutrition and energy
Contains natural sources of taurine, vitamins A and D, niacin and fatty acids
No additives or preservatives
Back to Top Ingredients
Lamb lungs, water sufficient for processing, lamb (meat), beef liver, lamb liver, beef lungs, pork lungs, beef kidneys, lamb kidneys, pork kidneys, pork (meat), starch, potato fiber, calcite.
Analysis:
Crude Protein (min) 12.8%
Crude Fiber (max) 1%
Crude Fat (min) 7.5%
Moisture (max) 75%
Apparently all of their forumulas meet AAFCO standards, even without added supplements.