Diva
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Why this matters: Targeted advertising is all the rage in the marketing world since it allows advertisers to more precisely reach their target market. In the process, however, users are tracked in an intrusive way. There’s no getting around the fact that advertising pays the bills for many websites—including this one. But does that mean I need to see ads on every site I visit for that Leatherman I was researching last week? I don’t think so.
The one thing Privacy Badger won’t do is block any third-party cookies from companies that have vowed to honor DNT requests, as part of the EFF’s new DNT policy announced on Monday.