Author Topic: Don't Touch This New 'Novel' Ingredient With a 10-Foot Pole  (Read 944 times)

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Offline DeeDee

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Don't Touch This New 'Novel' Ingredient With a 10-Foot Pole
« on: December 05, 2016, 02:00:21 PM »

Quote
By Dr. Becker

As many of you are aware, I regularly scan pet food industry journals to keep an eye out for "innovations" in processed dog and cat food. Generally speaking, the industry's focus is on finding and exploiting inexpensive "novel" ingredients that are not species-appropriate for dogs and cats.

Rice Bran: A 'Superfood' for Dogs?

Recently, this headline caught my eye:

"Rice bran becomes functional, sustainable dog superfood. A wasted resource could become a money-saving, eco-friendly dog food ingredient."1

Note the catchwords in the headline:

*Functional
*Sustainable
*Superfood
*Money-saving
*Eco-friendly

These are the same marketing buzzwords pet food companies use to attract you, a potential customer, to their products. In this case, a company called RiceBran Technologies (a supplier of rice bran) is using marketing spin to attract its customers, pet food producers.

Obviously, foods that actually have all the attributes listed above are wonderful. However, when it comes to this particular ingredient, it's a situation of "good words gone bad."

Rice bran is about as far removed from a superfood for dogs (or cats) as it gets, so its remaining advertised advantages are irrelevant and potentially misleading. I encourage you to keep marketing tactics and buzzwords in mind when you're shopping for pet food.

Unfortunately, use of the words "sustainable" and "eco-friendly" to describe pet food usually means someone has discovered yet another way to incorporate waste from the human food industry into processed dog or cat food.

Continued at: http://healthypets.mercola.com/sites/healthypets/archive/2016/12/05/avoid-dog-food-containing-rice-bran.aspx
"In order to really enjoy a dog, one doesn't merely try to train him to be semihuman. The point of it is to open oneself to the possibility of becoming partly a dog." Edward Hoagland
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Offline Middle Child

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Re: Don't Touch This New 'Novel' Ingredient With a 10-Foot Pole
« Reply #1 on: December 05, 2016, 03:34:56 PM »
Yes and I don't know if any of you remember a while back there were some floods in Louisiana after a hurricane I think it was,  and a lot of crop was ruined...except it was noted in the story that it might be usable in pet food.

So doubly beware

Here's the thread

http://parenting-furkids.com/index.php?topic=4548.0

direct link


http://truthaboutpetfood.com/the-official-unofficial-dumping-ground/

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