List your false advertisments here
http://www.hillspet.ca/en-ca/natures-best/feline-discover.html
You may want to copy and paste a few of the label details that are stretching the truth. (How is THAT for being PC?)
Breyers ice cream, not so long ago, got called out for referring to
all their flavors as "all natural," when all the ingredients were not natural in every flavor. They had to change their labels accordingly. Too bad the pet food mfg don't have to follow the same rules.