It just freaked me out that it sounded so much like a Purina Pro Plan commercial "fetch" at the beginning with the dog running and its feet hitting the ground in the woods so loudly. I actually thought that Pro Plan had a new commercial. If they don't watch out, they'll end up being on Purina's most hated list along with Blue.
Something else I find odd about this Instinct Raw formula. It's got both cod liver oil AND salmon oil in it. I'm not used to seeing a mix of both in foods.