You know, I was taught this lesson by my dad one day:
My dad has a few pizza restaurants in my home town and in my high school years I was accustomed to dropping in for a pizza/sandwich/salad and coke on my own without paying for it. As the boss's daughter, it was one of those "understood" things. One day, I dropped in with a few friends and asked for a pizza and pitcher of coke for everyone. This is when my dad took me aside and explained that even when I got my free lunches, it actually still cost him money. Somebody always pays. He took care of us that one time, but I never asked for it again.
Throughout the years, I've met kids that had successful parents who never learned that lesson. Those kids (my age, lol) always seemed to have expectations that things were just going to be handed to them. I'm glad my dad took the time to encourage me to earn my own money, and respect those who worked for theirs as well.
It may seem like a big joke to "stick it to the corporations", but those companies are still made up of people who work for their money. That loss is not going to hit the pockets of the big wigs, it's going to get passed back to the consumer... you and me and everyone else. Somebody always pays.