Author Topic: Mickey D's Pulls Stupid Ad  (Read 954 times)

Offline CarnivorousCritter

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Mickey D's Pulls Stupid Ad
« on: February 06, 2012, 09:49:51 PM »

McDonald's has apologized and pulled an ad that came back to bite it.

The ad said eating a Chicken McBite was less risky than petting a stray pit bull, shaving your head, naming your son Sue or giving friends your Facebook password. It enraged pit bull owners and their supporters.
The radio ad for Chicken McBites only ran for a few days in the Kansas City area before the complaints started. The campaign against the ad circulated on social media sites, and the apology was delivered the same way. People who called a well-publicized toll-free number got a recorded apology.

"The ad was insensitive in its mention of pit bulls. We apologize. As soon as we learned of it, we tracked the source and had the local markets pull the ad immediately. We'll do a better job next time. It's never our intent to offend anyone with how we communicate news about McDonald's," Ashlee Yingling, spokesman for McDonald's Corp., said Monday, quoting from the apology.
"I found it extremely offensive and reckless," said Rachele Lizarraga of Sacramento. "Why would you try to promote the safety of food?

Have to say, that last sentence (question) is most certainly something to think about!

Offline Middle Child

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Re: Mickey D's Pulls Stupid Ad
« Reply #1 on: February 07, 2012, 07:05:50 AM »
McDonalds is smarter than Skechers or FritoLay (Doritos)

Offline The Kittens

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Re: Mickey D's Pulls Stupid Ad
« Reply #2 on: February 07, 2012, 05:35:24 PM »
Pet parents are carrying alot more weight, than they used to.  They don't put up with no crap, regarding the implied mis-treatment of animals in commercials.  I didn't think the Doritos commercial was too funny, the dog burying the kitty, and the only witness, caves, for a lousy bag of Doritos. If the public had known about that one, would have been all over that too.  At least with all the negative publicity, Sketchers had to edit/shorten the ad:

Thanks to everyone who stood up for the greyhounds at Tucson Greyhound Park by joining our Boycott Skechers campaign. Rallies were held nationwide over two weekends, and over 122,000 people signed our online petition asking the company to pull or change its Super Bowl ad filmed at Tucson Greyhound Park. In an attempt to hide its error, the company did respond by removing the words "Tucson Greyhound Park" from the footage and instead used the fictitious name, "Rexford Downs." It also staged the scene by bringing in green shrubbery, flowers and other improvements to make this otherwise dilapidated track look attractive.

Greyhound advocates from all over the country are now mailing back their Skechers shoes, and sending letters from their greyhounds to company spokesdog, Mr. Quiggly. Media outlets including Animal Planet, USA Today and AOL brought lightto the cruelty of dog racing in countless TV,radio and printstories. Here's just one. Len Ziolkowskyof Connecticut event sent in his own video, called Super Bowl of the Greyts. Watch it here.

It is not known if the greyhound racing ad will continue to air, but if it does, we ask you to continue Boycotting Skechers.

As Joe Romack of Arizona wrote:
I think Skechers has done all of us a favor by giving us publicity and the chance to educate people about the horrors of greyhound racing.

Now it's time to get back to the business of ending dog racing. With a bigger platform than ever before, we will focus our energies on 2012 bills filed in Arizona, Iowa and Florida. Ending the cruelty of greyhound racing is our top priority, and we hope you will be a part of our team. Dog racing remains in just seven states, and we mean to keep pushing!

The question is not "if" but "when" dog racing will end. Please know how much your support means. It is only with your help that this fight will continue.

For the greyhounds,
Christine A. Dorchak, Esq.
President, GREY2K USA